What is Trademark Registration and Trademark Usage Guidelines

Nowadays, every product and service in society has its own brand. When we consume, we also give priority to the brand of the product, and this brand represents its own Trademark. If you want to have an independent trademark of your own, you must apply for registration with the state. What are trademark registration and trademark usage guidelines? Regarding this question, the editor of Legal Savior Network has compiled relevant information and will answer it for you below.

What is Trademark Registration and Trademark Usage Guidelines

1. What is trademark registration

Trademark registration is a legal person or other organization’s production, If the goods manufactured, processed, selected or distributed or the services provided need to obtain the exclusive right to use a trademark, an application for trademark registration shall be submitted to the Trademark Office of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Office) in accordance with the law.

2. Guidelines for trademark use

Based on the results of the formal review, a trademark acceptance notice will be issued and the product will be promoted You can use it by calling TM (that is, accepting it). The TM mark can tell the public that the words and graphics contained in the mark are used as trademarks, and it is also a direct way for consumers to recognize the product.

"Registered trademark", "note" or "R" can only be used on trademark patterns that have been officially approved and registered by the Trademark Office. The "R" trademark can be used on goods, product packaging or containers, and product transaction documents , or use the trademark in advertising, exhibitions and other production activities.

Trademark is a necessary condition for quality inspection, health inspection, 3C, barcode, shopping malls, supermarkets, e-commerce (Tmall, Taobao, JD.com), etc.; check whether your trademark has been registered or has been registered Just know:

3. The necessity of trademark registration

A registered trademark gives you the exclusive right to use the name , and brings you the following benefits:

1 , Create trademark value (reputation), which is extremely important for the company;

2. Grant licenses and franchises;

3. Differentiate from competitors;

4. Prevent third parties from using the same or similar names to carry out corresponding legal activities;

5. Protect Internet domain names;

6. Prevent others from trying to register similar trademarks; in countries that do not require registration, they have priority when third parties want to register trademarks.

The above is the relevant knowledge compiled by Hua Lu editor for you. If you have more If you have any questions, you can consult a professional lawyer on the Legal Savior Network, or directly entrust a lawyer on the Legal Savior Network to help you get out of your legal dilemma.