What are the key issues that must be understood when applying trademark licensing strategies
But it must be used when applying trademark licensing strategies Master the following keys:
(1) Yes Be clear about purpose. Trademark licensing does not rely on selling trademark logos and charging visible licensing fees to improve the economic benefits of the enterprise, but to achieve the purpose of expanding market share, strengthening the company's prestige, and accelerating its development.
(2) Act in accordance with the law. When licensing others to use your trademark, you must sign a trademark license contract in accordance with the law and never replace it with other documents (such as joint venture agreements, joint venture agreements, letters of intent, etc.) to prevent unnecessary legal disputes.
(3) Supervise the licensee’s products quality. Product quality is the basis of trademark reputation, and trademark reputation is the life of an enterprise. Therefore, the licensor must supervise the quality of the licensee's products using the trademark.
Article 43 of the "Trademark Law of the People's Republic of China" A trademark registrant may pass Sign a trademark license contract to license others to use its registered trademark. The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark.
If you use someone else's registered trademark with permission, you must The name of the licensee and the place of origin of the goods shall be marked on the goods using the registered trademark.
Permitting others to use its registered trademark, the licensor The trademark use license shall be reported to the Trademark Office for filing and shall be announced by the Trademark Office. The trademark use license shall not be used against bona fide third parties without registration.
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