What should you pay attention to when entering into a trademark license contract
1. Firmly control product quality
The property value of a trademark lies in the reputation it enjoys. Licensing others to use the trademark is It means that the reputation of the trademark is attached to the behavior of the licensee and the goods it provides. Quality control in licensing contracts is therefore an extremely important aspect.
2. Choose partners carefully
Commodity quality control For licensors, the first step is to carefully select partners. Let those enterprises with better production capacity, higher management level and stronger contract performance capabilities serve as licensees. Before granting the license right, the licensor shall inspect and test the licensee's legal personality, production capacity, management level, product quality, etc.
Products that do not meet the same quality standards as their own products cannot be sold with a license. After the licensing contract is concluded, the licensor should pay close attention to the production and sales of the licensee to prevent the licensee from making any mistakes in product quality and after-sales service. The phenomenon that damages the reputation of the trademark occurs.
During the contract period Within the period, the licensor is responsible for carrying out necessary supervision over the licensee’s production process, craftsmanship, product inspection and management. When the licensee’s products fail to meet the product quality of the licensed registered trademark, the licensor shall Take decisive measures to prevent the situation from developing further. If necessary, terminate the contract and withdraw the trademark license rights.
3. Protect trademark rights with all your heart
The licensor has the obligation to ensure the certainty and stability of the licensed trademark rights and to safeguard the licensee's right to use it. Specifically, the licensor should ensure that the registered trademark under the contract is authentic and reliable and is A commodity trademark or service trademark that has been reviewed and approved for registration by the trademark authority, and the trademark is still within the validity period of legal protection.
The licensor shall not sign exclusive licensing contracts with more than two enterprises in the same area, causing the use rights of more than two licensees to conflict. In While the contract is valid, the licensor shall not arbitrarily transfer the registered trademark to a third party. If a transfer is necessary, the licensor must explain the situation to the licensee, obtain the licensee's consent, or terminate the license contract with the licensee.
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