1. What steps does logo design include?
1. Project analysis. Logo designers should have a comprehensive understanding of corporate projects. The data from preliminary design research is an important basis for logo design and development, and is also the basic step in preparing to design a logo. Based on effective investigation and analysis, the logo-oriented visual image can be strengthened and the corporate image can be fully displayed.
2. Point planning. In addition to combining the project structure, project concept, and project logo, the styling source of the logoguide also needs to be developed based on the location of the logoguide. According to the location of the project’s pedestrian and vehicle movement lines, the location planning of sign guidance is carried out in accordance with the pedestrian and vehicle movement lines. According to the location planning, decide whether the shape of the logo guide is single-sided, double-sided or even polyhedron.
3. Styling design: Compare the sketches repeatedly to determine the styling style of the main logo and guidance in a one-to-two ratio. Then adjust the guide color, but make sure the details are perfect. Then, expand and deepen the design of the sign guidance shape to ensure the feasibility of the guidance shape.
Two , What are the three-dimensional signs?
Disabled conditions
1. Shapes arising only from the nature of the goods themselves may not be registered as trademarks, such as Yuanxiao or Mahua in food. If the shapes of Yuanxiao and Mahua are allowed to be registered as Yuanxiao and Mahua trademarks and used exclusively, it is equivalent to deprived of itsThe rights of other producers and operators to produce and operate Yuanxiao and Mahua are unfair.
2. The shape of goods required to achieve technical effects shall not be registered as trademarks. For example, the shape of an electric shaver blade is used to achieve certain technical effects. It is designed for effect, rather than to distinguish it from other razors, and does not have the function of a trademark. If the shape of this blade is allowed to be registered as a razor trademark and used exclusively, it will hinder the promotion and use of this technology. application.
3. Shapes that make goods of substantial value shall not be registered as trademarks. For example, the unique cutting surface shape of a diamond is necessary for a diamond to have substantial value. Shape, this fact is unchangeable for any diamond producer and operator.
If the unique cutting surface shape of a diamond is allowed to be registered as a diamond trademark and used exclusively, it would be unfair to other diamond producers and operators.
Article 12 of the "Trademark Law of the People's Republic of China" applies for registered trademarks with three-dimensional marks, the shape is only caused by the nature of the goods themselves, in order to obtain technical effects However, the necessary shape of the goods or the shape that makes the goods have substantial value shall not be registered.
Prohibiting the registration of the above three types of three-dimensional marks as trademarks is very beneficial to maintaining fair competition, promoting technological progress and promoting the development of the trademark industry.
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