Why we need special protection for well-known trademarks
(1) Special protection of well-known trademarks is an objective need for social and economic development
Under market economy conditions, well-known trademarks comprehensively reflect The business quality, technical status, management level, marketing skills and competitive strength of the enterprise. In a sense, well-known trademarks are important productivity. The protection of well-known trademarks is to protect productivity, is conducive to promoting the healthy development of social economy, is conducive to maintaining the market that enterprises rely on to survive and grow, and to protect enterprises and their national property from damage.
(2) Special protection of well-known trademarks is an inherent requirement for establishing a socialist market economy
Trademark is an identification mark. The value of this mark does not lie in its identification function, but in its reputation. For trademark owners, the value of a trademark is generally goodwill. Well-known trademarks have high visibility, high market share, and high profit-generating capabilities, which are easily coveted by unscrupulous competitors. In pursuit of high profits, some unscrupulous companies and individuals use unscrupulous means to counterfeit or plagiarize other people's well-known trademarks. , in order to belittle and belittle others.The purpose of a famous trademark.
The reputation of a well-known trademark does not come out of thin air , is created by the hard work of its owners, is the return on its huge investment, and should be recognized by the law. Competition in the market economy should be fair and orderly competition, and increasing the protection of well-known trademarks is conducive to the healthy development of our country's market economy.
(3) Special protection of well-known trademarks is to protect consumption interests of investors and accelerate my country’s international competition
In a healthy market, well-known trademarks are an effective tool for their owners to defeat their opponents. However, some market competition entities often seek improper benefits by infringing on the interests of trademark owners by counterfeiting well-known trademarks, causing consumers to misunderstand and purchase by mistake, and damaging the legitimate rights and interests of consumers. At the same time, the openness of the world economy has integrated international economic and trade. In international economic and technological exchanges, certain international practices must be followed and obligations under international conventions must be fulfilled.
In the modern market economy, the performance of international enterprises Competition is concentrated in trademark competition, with the market converging on trademarks with good reputations. Well-known trademarks dividing the market have become an economic phenomenon. The protection of well-known trademarks representing economic interests has also become an important cause of sharp conflicts in international economic and technological cooperation. Therefore, in order to protect consumer interests and accelerate my country's international competition, well-known trademarks should also be given special protection.
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